Leadership isn’t about what you do, nor is it about what you’ve accomplished
–it’s about who you be.
is the medicine
that humanity needs.
Your Potency is the key
to standing out and growing your movement
Your Potency is
what the world needs
How would it feel to lead by being who you truly are? To unapologetically speak your truth and stand in your presence without fear of judgment?
Please leave a review on amazon and audible once you’ve enjoyed the book
In today’s online culture, it’s easy to confuse “influencers” with leaders, and chase the followers, the likes, and the superficial success. But while influencers paint a pretty picture, real leaders pave a path. Leadership isn’t about what you do, nor is it about what you’ve accomplished.
It’s about who you be.
What people really yearn for is someone who cuts through the bullshit and lives and operates authentically. They’re looking for you, stripped of the façades. You, undiluted, leading with your true self — your potency.
Ruby Fremon has helped hundreds of leaders quit the performance, reclaim their power and build brands without sacrificing their integrity. In this book, she helps you uncover your deepest fears so you can:
– Stop seeking validation and recognize your gift
– Do the inner work to be a leader and not just look like one
– Rise up, speak up, and dare to be seen
The greatest movements in history were started by people who refused to follow the crowd—now it’s time for you to build your own movement, your own way, and never look back.
A LITTLE BIT ABOUT RUBY…
Ruby Fremon is a certified life coach, NLP practitioner, leadership mentor and speaker who has helped thousands gain the confidence to quit performing, crystalize their messaging, and lead their movements with integrity.
An expert on personal growth and inner-work, Ruby is the host of top-rated podcast “Potent Truth” (formerly known as “Today’s Thought Leader”) and has appeared in over 100 publications and podcasts. She works with her clients one on one, or in group settings at her live retreats and in her Collective.
Known for her big heart, no-bullshit approach and shamanic gifts, Ruby’s work bridges the gap between practicality and spirituality, offering leaders an opportunity to create true inner-expansion. Her favorite topics to speak on include potent leadership and conscious entrepreneurship, which have landed her on stages around the world.
Ruby sees herself as an advocate for humanity, and uses her online presence to encourage her community to question the narrative, and cultivate true sovereignty of mind, body, and spirit. She currently lives in Austin, Texas, with her husband and their two dogs, Luke and Leia. This is her first book.
Please leave a review on amazon and audible once you’ve enjoyed the book
This is a must read for anyone looking to awaken to their fullest potential...
“In a very noisy world of influencers and self-serving “leaders”, Ruby offers a refreshing and much needed take on what it truly means to lead and step into our fullest power and expression. Potent Leadership offers an insightful and confronting “look in the mirror” for all of us to deepen into our truth, challenge the status quo and call us forward into our highest levels of integrity. This is a must read for anyone looking to awaken to their fullest potential and start living the life they were meant to live.”
Alexi Panos, Master Embodiment Coach + Trainer, Co Founder of The Bridge Method and Elementum Coaching Institute, author of 50 Ways to Yay! and Now or Never, and Co Founder of the non profit E.P.I.C. (Everyday People Initiating Change) and The Sister Society
This is for real leaders, wanting to make a real impact.
“EVERY coach, entrepreneur, and ambitious human needs to own a copy of this book.
Ruby breaks down leadership in an articulate and practical way that doesn’t lose its potency.
Potent Leadership is a well-written handbook on how to be a strong leader and really make an impact. It will encourage you to rethink your messaging and double down on authenticity. And in doing so, you will call in new clients and opportunities. This is for real leaders, wanting to make a real impact.”
Aren Bahia, Entrepreneur, Speaker, Coach, Co Founder of YogiLab, Founder of Karma House Bali, Conscious Arts Tattoos, and Full Reset Coaching
...be ready to dive through a portal of benevolent leadership awakening.
“In a world full of influencers and imposters, Ruby Fremon stands authentically in her power, gripping a life sized mirror, revealing the depths of what we often choose not to see, so we can truly begin to heal. “Potent Leadership” is the book the social landscape doesn’t want, but desperately needs, and I’m so fucking proud Ruby wrote it. So, remove your false sense of identity, open your heart, and be ready to dive through a portal of benevolent leadership awakening.”
-Dr. Brett Jones, Author of Know Who the F*ck You Are, CEO of The Source Chiropractic, Creator of Kairos Training Culture, Sacred MC, DJ Meta,
Healing Facilitator, Husband, Father, Human.
Potent Leadership gives the reader permission to explore their entire being and lead from their highest truth.
“Sooner or later every human being will come to terms with two very important facts. One, they are here to do far greater things than the external validation provides, and two, it all starts with having a very healthy relationship with who they really are and not what they want the world to approve of. Ruby tackles all of this and more in Potent Leadership giving the reader permission to explore their entire being and lead from their highest truth.”
Matt Gottesman, Entrepreneur, Founder, Writer, Podcaster & Host of the Hustle Sold Separately, Multidisciplinary
Ruby is a powerhouse leader--a truly authentic leader who understands how to be the space for others...
“Ruby is a powerhouse leader–a truly authentic leader who understands how to be the space for others and how to be potent in their walk.
I have read word-for-word Ruby’s well written masterpiece “Potent Leadership” and I must say, I am finding myself challenging my own inner parameters and standards of what it means to be a true leader.
We are in uncertain times and the world needs strength, truth and compassion. Ruby has clearly articulated how to not only understand what this means but how you can embody this too.
Pick this book up and challenge yourself to integrate these potent lessons of wisdom from Ruby Fremon.”
Joel Brown, Master Coach and Speaker and Founder of Addicted2Success
Potent Leadership is the reality check this world needs.
“In a day and age of fake, Potent Leadership is the reality check this world needs. It is a practical guide that invites leaders to stand in their power, own their gifts, and relentlessly lead from their hearts. Through beautiful storytelling and deep empirical research, Ruby takes the reader on a journey to unlock and express their most authentic self. Potent Leadership is the new gold standard for leadership books and is a must-read for anyone looking to become a more impactful and inspiring leader.”
Branden Collinsworth, Entrepreneur, Nike Master Trainer & Yoga Teacher, Founder of Warrior Retreats, Founding Expert of Mine’d
Why Potent Leadership?
The veils of illusion are now lifting and now more than ever, the world needs Potent Leaders–the world needs YOU.
Ruby Fremon’s debut book will take you on a journey to reclaim your potency so you can drop the performance and be the leader you truly want to be, by embracing who you be.
Please leave a review on amazon once you receive your copy of the book!